Chloe Sevigny comes from a long line of monogrammers.
“My parents are really in initialing all,” the actress (CSS gram name ‘) said Friday. “I need towels, I paper towels. All I can put my initials at the bottom, I do. It is something that our family has always done. L. L. Bean boat bins for days. ”
She spoke at the Museum of Modern Art at a party for a very different line of bags, bearing his own monogram: a collection of Louis Vuitton. It was the kind of non-load-spare part where the Instagram booth on site (invitation only) was occupied by Patrick Demarchelier and waiters poured Yquem after dinner.
A motley crew had assembled to celebrate, and the mixture was such that you could have been distracted from your conversation with Mia Goth, a star evasion Lars von Trier’s “Nymphomaniac” (who said that the director was like a “favorite uncle” ) to watch Catherine Deneuve lights a cigarette at the table, in blithe disregard of the non-smoking policy.
The dress code was very Vuitton: The value of a track stars, including Nicole Kidman, Jennifer Connelly, Adèle Exarchopoulos Ms. Goth Ms. Deneuve and Ms. Sevigny wore. The musician Will.i.am was stationed for a time at a corner table, showing the smartwatch, he designed a conclave of Vogue editors.
The occasion was the arrival of the new collection, “Celebrating Monogram,” the work of six creative types (architect Frank Gehry, fashion designers Rei Kawakubo, Karl Lagerfeld and Christian Louboutin, the industrial designer Marc Newson and the artist Cindy Sherman) who received the freedom to apply it as they see fit. the resulting bags, trunks and the odd boxing bag are on sale now.
“It was fun,” said Mr Louboutin mission. “It was like going to school You have a kind of duty. You must marry your own identity with a strong identity, which is Louis Vuitton It was working from home..”
Mr. Louboutin has covered the monogram with nails; Mr. Newson, with fur; Ms. Sherman, with spots. Mr. Gehry has to work on a structured yet swoopy mini bag box. Mr. Lagerfeld turned into punching bag of a boxer.
“Somehow, I do not even remember,” said Mr. Lagerfeld, a collaborator and inveterate multitasker, when asked about his inspiration. “In a flash, I had the idea. J loves the game of words and punching bag punching bag Simple as that. the child stupidest idea “.
Silliness, it turns out, may be appropriate even a sacred cow. (Monogram Vuitton has come for temporary TuneUps – as those applied by Stephen Sprouse in 2001, Takashi Murakami in 2009 and Yayoi Kusama in 2012 – but it has remained unchanged since its creation in 1896, some years after the death of its namesake.)
“He is respected by itself already,” Nicolas Ghesquière, creative director of Louis Vuitton, said the monogram. “You can really play.”
Mr. Ghesquiere played with it often. He reconstructed the monogram on shoes and bags, recolored and even carved symbols in shoe heels.
“I like to put stickers on the Monogram, small cool stickers that I bought in Japan,” he said. “It’s what I do with my own bags.”
A quick survey of participants revealed that many had touched their own monogrammed items, too – or planned.
“I remember my father giving me a big suitcase,” said Charlotte Gainsbourg, Ghesquiere a muse, talk of an early meeting with Vuitton. “I painted black. I thought he was nice. I was only 14. I did not know. ”
“He thought it was fun,” she said. (Mr. Ghesquiere called the act “so inspiring.”)
Ms. Sevigny said she has several monogram bags, a premium of a Vuitton ad campaign she appeared in a young adult and savings-store pilferage. She had an eye on the contribution of Ms. Kawakubo collection, a monogrammed tote heretically pierced with the size of fists, sharp first holes.
“I think to take one of my old and just do it myself,” she said.