Louis Vuitton has announced that the company will end its relationship with 13-year-Takashi Murakami mean either a final farewell to the era Marc Jacobs (1997-2013) or a new beginning for the former creative director of Balenciaga Nicolas Ghesquière, depending on where your loyalties. The company remained vague, saying in a statement that the brand wants to “look forward.”
Vuitton has collaborated with other household names-artist Cindy Sherman, Richard Prince, Yayoi Kusama, among others, but their connection with Murakami was their longest and quintessence, the introduction of a lucrative model codependency between fashion and art that is now required. The 2003 first Murakami Monogram Multicolor collection (the “it” bags of the early aughts now iconic as the original brown monogram design brand) is a quid-pro-quo revolutionary partnership, raising Murakami art Bonafide global star, Paris Hilton and celebrity -adjacent galvanize the staid French luxury home with a shot from the avant-garde culture. (Murakami Superflat movement introduced in 2001, a style that fuses traditional Japanese aesthetics with the Japanese culture after the war and embodied the Japanese kitsch.)
In an article in the New York Times in 2007, Simon Doonan, creative director of Barneys New York, said the appeal of “couture art” is in the esoteric luxury labels, which “means the enlightened consumer. They say, “I am not only a client, I am a groovy client. ”
The relationship was particularly controversial because of its core commercialist shameless, and came at a critical head in 2007, the year of the artist’s show “© Murakami,” a popup store of 1,000 square feet offering $ 960 bags Louis Vuitton handbags, is open to the Contemporary Art Museum in Los Angeles. Art critics like Dave Hickey lamented how “the museum [became] a kind of upscale Macy,” if the Conservative leader of MoCA Paul Schimmel has offered a more compelling point of view, as quoted in the same article in the New York Times:
“One of the most radical aspects of the work of Murakami is his willingness both to embrace and exploit the idea of the brand, to mingle its identity with a corporate identity and play with this. He realized from the beginning that if you do not meet the business aspect of the work, it is sort of like the elephant in the room. ”
The collections Vuitton Murakami (Multicolor, Monogramouflage, Cherry Blossom, Character bag, and others) will be removed from stores by the end of July, after which you will no doubt Murakami Vuittons selling on eBay for the price Warhol less known.